> ## Documentation Index > Fetch the complete documentation index at: https://docs.lovi.ai/llms.txt > Use this file to discover all available pages before exploring further. # WhatsApp Templates > Create templates and campaigns through WhatsApp Templates List View On WhatsApp, you don’t make the rules; **Meta** does. 👮‍♂️ Unlike email, where you can write to anyone whenever you want, on WhatsApp you can’t “greet” a customer out of the blue (outbound) unless you use an **Approved Template**. This section is your **Visa Library**. Here you can see the pre-approved messages you’re allowed to send proactively. *** ### 🚦 Why do they exist? (The Golden Rule) There are two ways to talk on WhatsApp: 1. **The user messages you first:** Party time! 🎉 Your agent can reply freely (for 24 hours). 2. **You message the user first:** Stop right there! 🛑 You can only do this if you use one of these templates. Meta enforces this to prevent companies from spamming users at scale. *** ### 🎛️ Your Collection (What you see on screen) You don’t *create* templates here (that’s done in “Create template”); here you **manage and verify** them. #### 1. The Data Table * **Template Name:** The technical name (e.g. `promo_black_friday`). * **Category:** What is this about? (Marketing, Utility, Authentication). * **Language:** Important. `es` (general Spanish) is not the same as `en` (English). Make sure you have the template in your customer’s language. * **Status (The Traffic Light):** * 🟢 **APPROVED:** Green light! You can use it straight away. * 🔴 **REJECTED:** Meta said no. Review their policies (it may have been too promotional or misleading). * 🟡 **PENDING:** Meta is reviewing it (this can take from a few minutes up to 24 hours). #### 2. The Preview (The Blue Icon) 👁️ On the right of each row there's a message icon. Hover over it or click to see **exactly how the real customer will see it**. * Does it have an image? Buttons? Do the emojis look right? * It's essential to check this before launching a mass campaign. #### 3. Edit Template (The Pencil Icon) ✏️ Need to tweak a template? Click the **pencil icon** on the right side of any row to open the editor. You can modify the template content and then save your changes. * Once saved successfully, you'll see a green **"Template updated successfully"** confirmation toast at the top of the screen. * **Important:** If the template is already **APPROVED**, editing it may trigger a new review by Meta (the status could temporarily change to **PENDING**). Plan your edits wisely. #### 4. Delete Template (The Trash Icon) 🗑️ To remove a template you no longer need, click the **trash icon** on the right side of the row. * **This action is permanent.** Once deleted, the template is gone — you cannot undo it. * If any active campaigns or automations reference that template, they will stop working. Double-check before deleting. #### 5. Number Selector (Top right) If you have multiple numbers connected (e.g. Sales and Support), use the dropdown to view the templates for each line. **Templates are linked to the number (WABA).** *** ### 🚀 When should you use these templates? Use them for **Proactive Notifications** or “Push” messages: * 🛒 **Abandoned cart:** “Hi Alex, you left this behind…” * 💳 **Payment status:** “Your payment has been declined/approved.” * 🚚 **Tracking:** “Your order has left the warehouse.” * 📢 **Re-engagement:** “We haven’t seen you in a while! Here’s a voucher.” *** ### 🎓 Best Practice Summary (Cheat Sheet) * **Correct category:** If you try to sneak a sales offer (Marketing) in as an “Account Alert” (Utility), Meta will block the template or even the number. Be honest. * **Variables:** Templates usually have placeholders like `Hello {{1}}`. Make sure your database has the name (the `{{1}}` variable) to fill it in. A “Hello \[EMPTY]” looks terrible. * **Buttons:** Templates with buttons (e.g. “View website”, “Cancel order”) have a much higher response rate than plain text. *** ### 🆘 Quick Troubleshooting | Problem | Likely Solution 🔧 | | :-------------------------------------------------- | :--------------------------------------------------------------------------------------------------------------------------- | | **I can’t see my template** | Are you viewing the correct phone number in the dropdown at the top? | | **Status: “Rejected”** | Meta is strict. Avoid aggressive wording, excessive capital letters, or misleading promises. Recreate it with a softer tone. | | **I can’t send anything** | You can only send templates with 🟢 **APPROVED** status. If it’s yellow, wait. | | **I edited a template and it went back to PENDING** | This is normal. Meta needs to re-approve templates after changes. Wait for the review to complete. | | **I accidentally deleted a template** | Deletions are permanent. You will need to recreate the template from scratch via “Create template”. | **Keep your templates ready and start the conversation before anyone else! 💬🚀**