> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lovi.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> In this section, you can view, group, and manage WhatsApp campaigns that have already been created and executed using pre-configured templates.

<img src="https://mintcdn.com/lovi/Knq0_jkn8h7nw8oT/images/CampaignsDashboard.png?fit=max&auto=format&n=Knq0_jkn8h7nw8oT&q=85&s=018ffc428a7a03f8847c5eaa7f3af1e5" alt="Campaigns Dashboard" width="1683" height="689" data-path="images/CampaignsDashboard.png" />

You already have your template approved. You’ve launched the message. Now the big question is: **“Has it reached anyone?”** 🤔

This module is your **Results Centre**. You don’t *create* campaigns here (that comes later); here, you **analyse** them. This is where you come to see whether your messages landed on your customers’ phones or hit a wall.

***

### 🗂️ Your Campaign Inbox (Overview)

To keep everything organised, the system is smart: **it groups campaigns by name**.

* If you launched a campaign called “Summer Offer” on Monday and another with the same name on Friday, they will appear together in a single folder.
* **The main row (the summary):** shows the total figures from all the times you have run that campaign.

***

### 🔍 The Magnifying Glass: Execution Details

Click the **little arrow (>)** to the left of the campaign name to expand the history.

<img src="https://mintcdn.com/lovi/Knq0_jkn8h7nw8oT/images/CampaignDetails.png?fit=max&auto=format&n=Knq0_jkn8h7nw8oT&q=85&s=12556674b057dc944011c797a06171f4" alt="Campaign Details" width="1915" height="940" data-path="images/CampaignDetails.png" />

Here you will see each individual “run” with its full ID:

* **Date:** When it was sent (or when it is scheduled to be sent).
* **Template:** Which template was used (e.g. `promo_black_friday`).
* **Status:**

  * ✅ **Completed:** Everything has been sent.
  * ⏳ **Pending:** It is in the queue or scheduled for the future.

***

### 🚦 The Traffic Light of Results (Metrics)

The most important part is the **colour-coded figures**. They show the health of your campaign at a glance:

* 🔵 **Total Contacts:** How many people you attempted to send messages to.
* 🟡 **Contacts Processed:** How many the system has already processed.
* 🟢 **Successful Notifications:** **The key metric.** How many messages were successfully delivered to WhatsApp’s servers.
* 🔴 **Failed Notifications:** Messages that did not go through.

  * *Why do they fail?* The number may not have WhatsApp, the user may have blocked you, or Meta may have restricted your template.

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### 🛠️ Available Actions

On the right of each execution you have three handy buttons:

1. **📥 Download Report:** A full report for Excel lovers.
2. **👥 Download Contacts:** Download the exact list of people targeted in this campaign. Useful for retrying only the failed ones in a new campaign.
3. **🗑️ Delete Campaign:** Delete the record. (Be careful — this removes the results history, so make sure you don’t need it for audits.)

***

### 🎓 Best Practice Summary

* **Watch the Reds (Failed):** If you have too many failures (more than 5%), stop the campaign. Your database may be dirty (invalid numbers) or outdated. Meta penalises high failure rates.
* **Clean-up:** Use the “Download Contacts” button from a successful campaign to build “Active Users” segments for the future.
* **Consistent naming:** If you always call your campaigns “Test 1”, “Test 2”, you’ll end up with a messy list. Use names like `Newsletter_January` so the automatic grouping works in your favour.

**Analyse, learn, and optimise your next send! 📈**
